As a traditional author my focus was to write the best story I could possibly write. It would be a prose narrative, following the three-act structure. I would put it into the hands of my publisher who would put it into the hands of the readers. End of story – except for a short burst of publicity commitments after publication.

As a transmedia storyteller for Kiss Kill my brief has broadened considerably so that now I must also be involved in:

– Audience creation with the goal of building a fan base
– Online engagement (Facebook, Twitter, Pinterest, Blog)
– Brand building as ‘Jeni Mawter: Digital Storyteller”
– Connecting fictional characters with my brand (Mat’s blog
http://www.whyidon’tgetgirls.wordpress.com )
– Deepening my audience’s emotional engagement
– Providing many entry points into the story
– Inspiring community creation
– Leveraging a community of creators around the brand such as musicians, actors and friends (YouTube, iTunes, reviews)
– ongoing commitment to a story in evolution
– educating traditional story-tellers into new ways of telling
– educating the educators about the changing face of story
– upgrading technological skills and knowledge on a daily basis
– staying at the forefront of transmedia developments
– trying to belong to some sort of story-telling community but not knowing where I belong
– marketing, marketing, marketing
– moving into a world traditionally involving big entertainment creators such as television (BBC Sherlock series, Nike promotion); gaming (Perplex City) or theatre (Clockwork Monkey)
– exploring new income generating systems such as Kickstarter, Indigogo and Pozible (Australia) instead of author Advances and Royalties
– Writing as auteur, rather than author
– Writing non-linear narrative
– Finding or forging new pathways for digital reviewing, selling, publicity, competitions etc