From: Future Talk with Philip Jones, The Bookseller, Monday 9 January 2012.

Tom Weldon, Penguin UK CEO lists the skills needed to be developed quickly to take traditional publishing houses into the future as:

1) truly imaginative digital storytelling (especially in the children’s area)
2) managing data
3) dynamic pricing
4) brand amplification
5) publishing authors on multiple platforms
6) shifting from a display to a discovery marketing model
7) creating a halo of recommendation and engagement for the reader
8) developing our own IP
9) becoming even more ambitious and selective about what content we bring to market.

Interesting …

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