Frank Rose on ‘Transmedia’ at the 2011 CaT Conference in New York

The points of difference between Transmedia storytelling and traditional storytelling are that the story is:
– Non-linear
– Participatory (engage + share)
– Has immersive possibilities.

Writers today must give forethought to the development stage of Transmedia by seeding their stories with possible multiple platform extensions.

Similarities between Transmedia storytelling and traditional storytelling are:
– Story still has a beginning, middle and end
– They both build aspirational story worlds (“I want to be there”), rich with backstory and futures.

Frank Rose is the author of the amazing book ‘The Art of Immersion’.