Digital Book World 2012

The DBW Book Marketing Summit will include targeted “workshop” sessions on the following topics:

• Discoverability-SEO/SEM Essentials
• Capturing-and Dominating-Your Market with Content Marketing
• Best Practices in Audience Development
• Social Media Strategies: The Dynamics of Customer Engagement
• Analytics: You Can’t Grow What You Can’t Measure

I really want to get to this conference. These are things that writers, not just publishers, will also need to know if they want to survive as writers in the future.