Happy New Year and Welcome to 2012

Happy New Year!

To all the story tellers in the world we’re living in exciting times.

Here’s to a wonderful year of creation, innovation and appreciation.

It’s all about the story!

Frank Rose on ‘Transmedia’ at the 2011 CaT Conference in New York

The points of difference between Transmedia storytelling and traditional storytelling are that the story is:
– Non-linear
– Participatory (engage + share)
– Has immersive possibilities.

Writers today must give forethought to the development stage of Transmedia by seeding their stories with possible multiple platform extensions.

Similarities between Transmedia storytelling and traditional storytelling are:
– Story still has a beginning, middle and end
– They both build aspirational story worlds (“I want to be there”), rich with backstory and futures.

Frank Rose is the author of the amazing book ‘The Art of Immersion’.

Why Kiss Kill Breaks New Ground in the Telling of ‘Story’

Kiss Kill is ground-breaking as a way of telling a story for the following reasons:

1) It’s a story told using multiple text types, not just prose narrative.
2) It is transmedia, incorporating a character blog, YouTube performance (How Do You define a Man?) and iTunes (Thought I Knew You), Facebook and Twitter @kisskilldigital
3) It is a story of relationship abuse where the abuser is the female and the victim is a 16 year old male.
4) Kiss Kill has permission to link with Headspace and Mensline Australia.
5) It is framed in philosophy which is only beginning to be taught in Australian Schools.
6) Humour is used as the voice of young males.

Digital Book World 2012 Conference

Am so enamoured with this conference line-up I’m going to blog it!

Children’s Publishing Goes Digital

Presented by Publisher’s Launch Conference

The takeoff of tablets and the proliferation of smart phones are igniting opportunities for digital children’s books — interactive ebooks, apps, learning products and online communities — that are vastly different from both the maturing adult ebook market and traditional children’s board books and chapter books. A flood of new entrants is reinventing — and supplementing — children’s publishing, from classic illustrated story books through to middle grade and YA. Children’s Publishing Goes Digital looks closely at this disruption and how the marketplace for children’s content will change in the coming year, and what publishers need to know about this new continuum of content, games, animation and interactivity. This will be the first of a series of events created by Publishers Launch Conferences, in conjunction with Lorraine Shanley of Market Partners, to address digital publishing strategies for children’s book professionals.

To learn more from Publisher’s Launch Conference – Click Here!

To Register for the Children’s Publishing Goes Digital – Click Here!

Children’s Publishing Goes Digital Program

8:45-9:30 am: Traditionalists Gone Digital
Though there are many new players entering the digital children’s market, traditional publishers are also innovating in the digital realm. What routes are publishers taking to develop digital content, and to market this and traditional print, online? What have been the challenges and successes through the transition into digital, and what do publishers see as being the future of children’s content—games, animation, or ebooks? Representatives from Macmillan, HarperCollins, and Alloy take on these questions and more in this discussion of what it means to be a traditional children’s publisher moving into the digital world.
Speakers: Josh Bank, Alloy Entertainment
Jonathan Yaged, Macmillan

Corinne Helman, HarperCollins

9:30-10:00am: Sizing up the Children’s Market
Kelly Gallagher, VP of Publishing Services at RR Bowker, will present findings from a study PubTrack and its UK partner, BML, on the current children’s print and ebook market.

Speaker: Kelly Gallagher, RR Bowker

10:00-10:45am: New Players, New Partners
Digital media companies developing apps and ebooks for children are using their skills in animation and gaming – and often new sources of content –to move into the “space” in the children’s market that publishers used to have for themselves. Who are these new players, and what impact will their products have on the established children’s book market? What role do they see their products playing in the future of book-like content, and how do they see themselves interacting with traditional publishers? Insight into new players will come fast and furiously as five companies will have five minutes each to pitch their new initiatives.
Speakers: Rick Richter, Ruckus Media

Lisa Holton, Fourth Story Media

10:45-11:15 am: Break

11:15 -11:45 am: Nook and Children’s Interactive eBooks and apps
Kevin O’Connor and Wendy Bronfin talk about Nook Color and its work with children’s interactive ebooks and apps. They will be joined by a children’s author in conversation about developing children’s books and apps for the color tablet and what the technical implications are of developing an interactive product to make the most of the development costs.
Speakers: Kevin O’Connor

Wendy Bronfin

11:45 -12:15 pm: What Trends Are Emerging for Children – and their Parents?
Two futurists talk about their analyses of where the market is going, and what the biggest influences are on children, and their parents.
Speakers: Amy Henry, Youth Beat

Ira Mayer, EPM Communications

12:15 -1:30 pm: Lunch

1:30-2 pm: Russell Hampton

Russell Hampton, president of Disney Worldwide, presents on Disney’s approach to turning its popular franchises into Disney Digital Books.

2:00-2:45 pm: Education Meets Digital
With the interactive capabilities of ebooks and apps, how are publishers and developers creating new
opportunities for education? What new innovations are emerging in the edutainment market, and how
are they accommodating new technologies as they develop their products? What type of interaction is
most effective to capture and maintain the interest of their target audience, and how do new apps and
ebooks grow with their readers? Developers explore these questions as they talk about new systems
and products that are combining the classroom with technology.
Speakers: Emi Abramzon, Panarea

Neal Goff, Egremont Associates (Moderator)

2:45-3:15 pm: Break

3:15 – 3:50pm: Jennifer Perry: How to Reach and Teach Preschoolers with Digital Books
Jennifer Perry, VP Global Publishing at Sesame Workshop, will talk about her organization’s qualitative research efforts with parents and children exploring how children use apps. Perry will also share Sesame Workshop’s experience creating 150 ebooks and 25 apps, and discuss its global expansion in digital media and how they will make it work with its 140 publishing licensees.

Speaker: Jennifer Perry, Sesame Workshop

3:50-4:40 pm: Marketing to a Community
Online communities and media that have already captured the attention of young readers constitute an important resource that publishers must employ. What sites and communities are most beneficial to children’s content developers, and to what extent do publishers need to customize their campaigns based on the communities they target? What are the ways in which publishers are reaching out to these communities/websites to make their books more visible? Panelists from the media will talk with a marketing executive about their experiences developing an audience among young readers and how they are working with publishers to promote books and apps.

Speaker: Laura Dail, Literary Agent

4:40 -5:00 pm: Closing Remarks

Everyone’s a Critic

In an awkward sort of way I find this funny.

‘… it is guaranteed that someone, somewhere, will not like what you’ve written after you get published. It’s also guaranteed that some of those people feel a burning desire to inform you of those dislikes.’ Jen Talty on Bob Mayer’s Blog

Actually, that’s one of the inter-texts for Duck in Jeni Mawter’s Blog: Think Create Duck!

Digital Book World 2012

The DBW Book Marketing Summit will include targeted “workshop” sessions on the following topics:

• Discoverability-SEO/SEM Essentials
• Capturing-and Dominating-Your Market with Content Marketing
• Best Practices in Audience Development
• Social Media Strategies: The Dynamics of Customer Engagement
• Analytics: You Can’t Grow What You Can’t Measure

I really want to get to this conference. These are things that writers, not just publishers, will also need to know if they want to survive as writers in the future.

Kiss Kill Momentum Building

Every day is an adventure as Kiss Kill gets closer to publication. So many exciting things are happening:

Link with Headspace Australia’s National Youth Mental Health Foundation. www.headspace.org.au

Link with MensLine Australia for relationship help at http://www.mensline.org.au/home.aspx

Twitter @kisskilldigital getting more and more followers.

Kiss Kill FB page getting more and more followers.

Starting to post book futurist comments on FaceBook to see if we can get the Australian book industry to take their heads out of the sand.

St Jospeh’s College have agreed to read Kiss Kill with the possibility of review.

Adam Marks has revised the monologue ‘How Do You Define a Man?’ to fit in with YouTube recording. Filming to start soon with Director Danny Lim.

Phil Bowley has composed music for ‘Thought I Knew You’ lyrics. Recording in progress.

Sarah Bailey, CEO at Really Blue Books (www.reallybluebooks.com ), and I have been working on edits.

Character blog is up and running at http://whyidontgetgirls.wordpress.com

Requested permission to use Kevin Carter’s 1994 Pulitzer Prize winning photograph from New York Times and waiting reply.

How to Write a Transmedia Production Bible by Gary P Hayes

Have just read How to Write a Transmedia Production Bible by Gary P Hayes who outlines various multi-platform forms that transmedia can take. I’ve summarised these as follows:

1. Webisodes such as podcasts.

2. Community interest group.

3. Games.

4. Physical Installations such as projection mapping at festivals.

5. Social Film or TV which combines social media and connected linear video elements.

7. Location-based Service to tell stories, such as street theatre.

8. Social Media Storytelling which uses existing social network channels to deliver fictional or factual narrative.

9. Complex Games within 3D Worlds.

10. Social Virtual Worlds where users socialise and create their own stories.

11. Websites: which can be used commercially or as part of a fictional narrative.

Social Media and YA Digital book Kiss Kill

As well as my 1) Jeni Mawter Facebook page and 2) @mawter Twitter accounts I have been busy building my social presence for Kiss Kill.

Now you can update on the:
3) Kiss Kill wall on Jeni Mawter’s Facebook page
4) Twitter page @kisskilldigital
5) Mat’s Blog whyidontgetgirls found at http://whyidontgetgirls.wordpress.com


I’ve never been so social in my whole life.